UTM attribution without spreadsheet hell

Tagging links for newsletters, social, and automation, then reading results in one place.

Main guide

UTM attribution when marketing is one person and a Notion doc

A durable UTM scheme for newsletters, social, and automation, and how to read it without living in spreadsheets.

6 min read

Test clicks the way subscribers see them, email tools, custom domains, and HTTPS wrappers all change query strings.

utmnewsletteremail

6 min read

Jan 20, 2026

Machine-posted links need human-readable campaign tags that still make sense in a revenue table six months later.

utmautomationn8n

6 min read

Jan 18, 2026

Same campaign, different hooks, how to tag each placement without exploding your attribution dictionary.

utmtwittersocial

5 min read